Search CPDX

Coffee News and Information
ABWG adventure advertising AeroShot airplanes ambition America Angel-in-us art Australia bakery barista barista championship baristas basketball beer Beijing birds blogging bonk book book review Boston bravery Brazil brewing methods Briggo buildings bus station business cafe cafe review Cafe Show caffeine caffepdx cappuccino Case Study celebrations censorship championship cheese China Chinglish class Coava coffe coffe shop coffee coffee book Coffee Fest coffee review coffee shop coffee shops coffee tour community competition contest courage create culture cupping cups dating Datong Dayton decaffeinated decisions diversion dreams driving dunkin' eating economics economy education entrepreneurship environment espresso ethics exercise family farming five questions flowers food Fox News freelancing friends funny goals Godin graffiti Great Wall green coffee Greyhound grinders Guillebeau guitar hacking Happy Cup harmony harvest Heart heat HFC history holidays hood river hostel how to brew how to roast humbug humor iced interview Italy Johns Landing judging junk food keep it weird kid-friendly kind strangers Kobos Korea languages latte life links love marketing Massachusetts mead Milletto MIlstead MistoBox Mongolia Trip music new perspectives new year news Nicaragua non-conformity Nossa Familia nutrition NWRBC obesity pastries PDX people persistence philosophy picture pictures poetry politics Portland power presentation private equity quality rain Ralph Waldo Emerson rant restaurants reuse review Ristretto roaster roasting running San Francisco SCAA SCAA 2012 Seattle self-reliance Seoul service shakerato shopping single origin sivers Smyth snow social media society sounds specialty coffee Starbucks Steampunk Sterling Coffee Stumptown subscription suburb success sustainability Tacoma tasting tea technology Torque tour traffic travel traveling Trust30 USBC Vancouver varietals videos wandering water WBC weather whisky wine winter work writing
This form does not yet contain any fields.

    Connect and Share

    Follow CaffeinatedPDX on Twitter facebook button

    Tweet, tweet...

    Entries in advertising (2)


    Selling Frappuccinos in the UK

    Below, I have embedded an ad from a campaign that Unruly Media is running in the UK for Starbucks. I would like to hear your opinion. Beneath the video, I have given mine.

    One of the challenges for any company is to decide if it wants to go for fast growth and large profits, sacrificing a few of its values along the way, or if it wants to remain true to its roots, even if it has to sacrifice some economic gains. For most businesses, profits come first. This is especially true for public companies, where there is tremendous pressure put on management by the shareholders to go for growth and profits. I think you can guess which path Starbucks chose.

    Starbucks began as a place that wanted to be true to the coffee and the café experience. Now it boldly sells milkshakes, with whipped cream and caramel sauce.

    To be honest, I like the graphics, the bright colors and the crisp audio of the spot. It has a sharp feel to it. The business school-trained part of me thinks it’s a fine ad, and I know that Frappuccinos have some of the best profit margins at Starbucks, so I understand the reasons for the campaign. At the end, however, watching this ad reminds me why Starbucks took the “Coffee” out of its new logo. How about you?

    [Disclosure: Unruly Media, an advertising company, asked me to write an editorial about the ad. Feel free to pass it on to anyone you know in the UK]


    It's Hard to be Julia

    I think I’m in the wrong line of work. Reportedly, Julia Roberts pulled in a million plus for shooting an ad for Lavazza’s automatic espresso machine—without saying anything. All she does is sip an espresso and smile. Here's the commercial—Don’t worry if you don’t understand what the Italian actors are saying. From the look on her face, I don’t think Julia does either.

    Apparently she really does have a million dollar smile. That means that mine ought to be worth at least a cup of coffee (maybe even a vacuum pot). I think I’ll have my agent call Lavazza’s marketing department. . .

    In other celebrity coffee endorsement news, George Clooney and John Malkovich team up to sell Nespresso.

    A longer version of the ad is here. George and John aren't doing so badly for themselves either.